SEO stands for Search Engine Optimization, and it has become a necessary internet marketing strategy that increases the visibility of a website or page on the web search engine’s result page to the user. It focuses on boosting a company or business’ online presence locally, nationally and internationally. SEO is a tool to attract more customers. Note that to implement SEO strategies; there are some basics you have to abide by. Let’s discuss some tips to improve your SEO Rankings.
Below Are Some Points To Improve Your Local SEO Rankings
Discover The Most Looked For Keywords
Keywords are words or small phrases used by people to look for information on the web. These keywords will enhance your article or blog’s exposure to the viewers. To access the most used keywords, you could use your Google Ads account to access the Google Keyword Planner. Now, you can make use of these keywords to optimize your content.
Attempt To Get Your Business On Google Places
Get your business on Google My Business that will help you to showcase your business on the web space to the audience. Joining Google My Business will make you visible on Google+ and Google Maps as well.
Use Local Phone Numbers With Area Code
Using toll-free numbers will not help since Google is inconsiderate of such figures, the reason being, these numbers are often placed to make fake calls.
Take Care To Optimize Your Website
Google algorithms run by certain SEO factors to position your website. Hence, make sure that you use all the keywords correctly, update your website with the latest data, employ Meta tags and descriptions, add Google Maps on the contact page, provide complete information, and an evocative title tag. Cross-check, if all the information is accessible without difficulty or not.
Optimize Your Website For Personal Portable Devices Like Mobiles
Google always prefers those websites that are mobile-friendly. This is because a majority of the user conducts mobile searches more than desktop or laptop searches. A site will be mobile-optimized only when it is mobile responsive and comes with a compressed code. To make loading faster, get rid of the unnecessary stuff and craft responsive web design and opt for AMP- Accelerated Mobile Pages.
Obtain Positive Reviews
There is no doubt that local reviews, especially positive reviews, can dramatically enhance the ranking of your website. Hence, spend some time to get reviews not only from Google but also from significant directories like Yelp Reviews or Google Maps.
Get Your Business Listed On Major Local Directories
There are a lot of directories available on the internet, some significant ones being Superpages.com, Yelp., YP.com, Merchant Circ, CitySearch, Better Business Bureau, USDirectory.com and Local.com, among others. You can maximize your site’s visibility on the web by developing citations and listing yourself on various review websites and directories.
These are some of the basics of SEO tools and strategy, following which will boost your internet presence.