Three Important Ranking Factors That Affect Local Searches

According to the best SEO companies in Jacksonville, there are a wide variety of algorithmic factors that affect a business’s or entity’s place in search results pages, even locally. Look closer, however, and you quickly notice that three key factors have tremendous weight for where you are ranked in such local search results pages. Those factors are your Google My Business Page information, your overall engagement with those seeking and using your business’s services or with your local community in general, and finally the amount of content you create online.

First, your Google My Business (GMB) page holds a major key to where you rank and the amount of business that gets driven directly towards you. This is the basic information package that includes; your location on Google maps and similar apps; your biographical information like address, phone number, and basic business information like website address; and finally reviews of your business. Your location on the maps apps is fairly straightforward and as long as Google has a current and accurate address for your business you are just about guaranteed that this will exist perfectly fine independent of you doing anything.

The next part of the package that includes your general information requires a bit more involvement on your part. You need to make sure that all your information is correct here and that your listing has not been hijacked or altered by dubious parties that have their motives for lowering your web ranking presence. Some of these parties include competitors who are tech-savvy and can hijack your listing and do things like adding their phone number under your listing, bringing themselves any clients who were initially interested in reaching your business. Other parties wreak havoc on these listings and all have their own motives, and because of the size of a giant like Google, policing of this is mainly left up to you. So, make sure you regularly check up on your basic information package and confirm to yourself regularly that everything is accurate and current.

The last piece of the package making up your GMB is all the various reviews of your business. Now, this is where most of your effort is required in this area of rankings potential. You need to see that every single mention of your business, and especially direct reviews, are all responded to appropriately. If they are positive, then thank the customer for their time in leaving the encouraging note and offer them some brief information relating to what they said you did well. If the review is more negative than ask what you could have done to have better served that customer and met their needs more fully. You should never engage in argumentative behaviors but can point out ways that you can fix the problem someone had when interacting with your business. Just be wary of trolls who are looking to bait you into engaging in a back and forth that is detrimental to your business’s online reputation. These can come from many sources from competitors to people who just have way too much time on their hands and the occasional angry person who is just having an unpleasant day and their outlet for their frustrations was a single interaction with an employee at your store.

No matter who it is, just offer ways in which you can remedy the issue that pointed out having with your business and point out ways in which you will keep this same situation from ever occurring again. If they had a problem with a specific good or service that you provide, offer a replacement or discount for a similar product or service if they give your business another chance, and encourage them to leave another review after their next interaction with you — assuring them you will strive to gain their approval and will do anything to accommodate their reasonable requests. Doing these few things will keep your basic ranking at a manageable level, but there are other things you should do to maximize your overall local search results rankings. The next step in the trio of factors is engagement.

This comes in many forms as well, the first of which we just discussed — the continued replies to all reviews of your business. According to the best SEO companies in Jacksonville the next way to engage with your customers, which will affect your rankings, is in areas like community building and your company’s overall reach into your local community. If you attend local functions that you and your family enjoy, then consider sponsoring those events. Engage with community members by getting yourself a booth at a local farmer’s market, bazaar, or even smaller local conventions. Any way you can get your company’s name into the mouth of the residents in your community …